After seven years as an ad-free service, SoundCloud will start using advertisements to help pay the bills—both for itself and for content creators. SoundCloud, which lets anyone upload music and audio for public streaming, is inviting "a small group of creators" to participate in its On SoundCloud ad platform. Eventually, anyone who wants to advertise will be able to use the service. SoundCloud says it won't allow users to opt out of the ads right away, but will roll them out "very gradually with attention to your listening experience. A FAQ page suggests that the audio ads will play before the track begins, though creators will have to give explicit permission to play ads in front of their tracks.
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Why SoundCloud introduced ads.
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SoundCloud is the most popular music distribution platform. SoundCloud has proven itself to be leading in this sector, and this is primarily because SoundCloud is free to use. However, in , SoundCloud introduced ads as a way to generate money to pay content creators. This move is essential for the company to keep its position as the leading music sharing platform because other platforms were already coming up with ways to attract content creators to their site.
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